by Maggie Buchmann in Tech on Tuesday 12 August 2014

Brian Eno and Karl Hyde aren’t strangers to the marriage between music and stunning visuals. For their recent collaborative album Someday World, they took that union one step further by teaming up with creative studio Toby and Pete, as well as technology and interactive guru Lukasz Karluk.

By bringing Someday World to life through an augmented reality app called Eno • Hyde, the duo have stumbled into the newest generation of album art.

After downloading the app to their smartphone, the user points the camera at the label in the center of the record. Through the phone screen an interactive universe appears, creating visuals in harmony with the physical physical world captured through the camera. The shiny polygons and colours rotating around the vinyl record respond to the user’s touch.

Someday World features appearances from members of Coldplay and Roxy Music. Check out the album on iTunes.