by Rachel Oakley in New Food and Packaging on Thursday 7 August 2014

Last year we showed you glow-in-the-dark ice cream made from a jellyfish protein. This year the iconic Cornetto ice cream has been given the glow-in-the-dark treatment. The concept was put together by London-based creative duo Bompas & Parr and released the treats during a screening of The World’s End.

The ice creams were handed out to moviegoers without them knowing about the glow-in-the-dark effects, but as the lights went down, they soon realized these Cornettos were quite special indeed.

As much as I love the idea of a glowing ice cream, I already have enough distractions in my local movie theatre. Bringing a glow-in-the-dark ice cream onto the market would only frustrate me more. Even more than those glowing smartphone screens mid-movie.

Via Design Boom