by Darwin Cosico in New Design on Monday 4 August 2014

UK’s fourth largest supermarket chain, Morrisons, has launched a pun-tastic OOH campaign via DLKW Lowe promoting home delivery service now available for Londoners. Their brilliant campaign uses food products into the names of seven famous London areas such as Piccadilly Circus, Tottenham and Westminster. The campaign will not only appeal to Morrisons’ loyal customers, but also to any pun lovers out there.