by Low Lai Chow in New Photography on Saturday 26 July 2014

Life is too short not to shoot pictures with a donut, right? This donut cam comes with a hole in the middle that appears to act as a viewfinder of some sort, while the lightweight camera (just 62g), coated with faux sugar or chocolate on one side, and five Instagram-like color filters within, promises to sweeten up all your snaps at a snap.

Via Fancy