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Brands’ real-time marketing efforts after Suarez’s World Cup bite

The world wide web has been buzzing over the last couple of days after Uruguay’s star player Luis Suarez took a bite out of Italian defender Giorgio Chiellini during the Italy vs. Uruguay World Cup match. This is not the first time that the talented forward has exhibited some animalistic tendencies, and it didn’t take long before brands such as Snickers and Bud Light hijacked the incident.

Snickers posted a mouth-watering internal photo of their famous chocolate bar with a tagline ‘More satisfying than Italian’, while Specsavers went the comparison route encouraging people to visit Specsavers so they don’t get confused between Chiellini and a Cannelloni, something at which Luis Suarez failed. This is responsive real-time marketing at its best!

Real-time marketing in response to Luis Suarez biting at the World Cup
Real-time marketing in response to Luis Suarez biting at the World Cup
Real-time marketing in response to Luis Suarez biting at the World Cup
Real-time marketing in response to Luis Suarez biting at the World Cup
Real-time marketing in response to Luis Suarez biting at the World Cup
Real-time marketing in response to Luis Suarez biting at the World Cup

About the author

Darwin is a Melbourne-based marketing and sales professional. He has a penchant for coffee, New York bagels, and zombies. His other interests include music, modern art, smart comedy and films.

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