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They’re putting homeless people piggy banks on the streets of Amsterdam to help get real homeless off them

Have a butchers at this clever and thought-provoking new campaign by Dutch charity , designed to raise funds and awareness for the rising levels of people sleeping rough on the streets of Amsterdam. A core group of people who were once homeless themselves, BADT has developed ‘A Piggy-bank for the Homeless’.

The project is simple and incredibly cheap to run, the activists sourced mannequins from around the city, dressed them in shabby clothing and cut a rough slot on the top of each of their heads, big enough to fit a coin.

These homeless models were left all over the city, clasping signs and looking like real homeless people at first glance. On further inspection however, passers-by noticed they were not real people and that the cardboard signs were asking for them to donate to BADT in order to help the homeless city-wide.
In total the campaign cost less than 100 Euros to set-up.

BADT created a of the campaign, explaining the nature of the crisis facing Amsterdam and the mannequins role in helping combat it.

Homeless mannequin family by BADT

About the author

Milo Sumner is a day-dreamer, living and breathing in London. When feeling low, he tends to cut loose and chase after dogs in the park. Otherwise he can usually be found pondering what to have for lunch.

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