by Kenny Ong in New Fashion on Tuesday 10 June 2014

Mary Mariee is a very special Japanese company that caters to a select group of Japanese men with very specific tastes. For about US$600, the company offers their male clientele a chance to dress up in the company’s vast collection of women’s wear and be photographed in them. They have a wide variety of styles to choose from, be it an elegant wedding gown, a traditional kimono or a prom night frock. Before they get to be professionally photographed, these men are carefully made up and a nearby barber shop is also roped in to shave the men’s faces and shampoo their hair.

Preparation time usually takes about two hours for each chap, followed by an extensive photo-shoot in the clients’ favorite gowns. The service costs 39,800 (US$390) yen on weekdays and 59,800 (US$580) yen on weekends. Which may lead one to wonder: Do these lads-to-be-turned-ladies look more homely on weekends and thus require more visual enhancements?

Via Oddity Central