by Inigo del Castillo in New Food and Packaging on Wednesday 28 May 2014

Malaysian tea company BOH collaborated with ad agency M&C Saatchi in creating a cost-effective but adorable campaign to promote the relaxing effect of their chamomile tea.

Using edible ink, the tea bags had stressful icons printed on them, such as a dragon, an erupting volcano, a thunderbolt, and an angry bear – all representative of a person about to go bonkers from stress. But when dissolved in hot water, the symbols became calmer, such as a puffy cloud, a dove, or a smiling bear. You can’t help but chill when you have a nice, relaxing cup of tea and a smiling bear in front of you.

Via Food Beast