Photographer Oscar Ruíz partnered with Publicis Mexico for an awareness-raising campaign called Erase the Differences with a very simple message: to cast a light on community development issues and inequality in Mexico.
Of the confronting photo series, he ways: ‘This image has not been modified. It’s time to change that’. The campaign features aerial photographs that reveal the heartbreaking economic reality that poverty-stricken Mexico city inhabitants face on a daily basis.
Erase the Differences shows that if you take a step back, you can see that poverty and hunger can be in abundance just a few metres away one from the other.