by Rachel Oakley in Cool Websites on Wednesday 7 May 2014

What did you do this past Arbor Day? It’s the day (specifically, the last Friday of April) when we’re all encouraged to give a crap about the state of the planet and plant trees or care for them, or at least pretend that you care. This Arbor Day was a special one because PornHub made it all the more, err, interesting.

In a quirky PR stunt, they created the ‘PornHub Gives America Wood’ campaign, where, if you watched 100 naughty videos on their site, they donated a tree in your honour. It looks like people went out and did their duty, too – the site tallied a total of 15,473 trees planted. That’s 1,547,300 videos watched on Arbor Day. That’s one way to go green.

Via Daily Dot