by Inigo del Castillo in New Events on Wednesday 7 May 2014

Sorry, hipsters, beards have finally become too mainstream. In fact, scientists at the University of New South Wales claim that the popularity of beards has reached its saturation point. ‘Peak Beard’, as they like to call it, is that awkward moment where there are too many bearded people in society, causing the novelty to lose its attraction.

The study involved 36 photos of men with different types of facial hair – clean shaven, light stubble, heavy stubble, and full beard. 1,453 women and 213 men then ranked these photos according to attractiveness, with the clean shaven guys getting the most nods in the end.

Researchers said that the more unique a trait is, the more attractive it is, otherwise known as the NFD (negative frequency dependence) principle. But not to worry, in around 10 years or so, beards will become the cool thing once again as the clean shaven look reaches its saturation point. Until then, better cancel that beard transplant appointment.

Via Huh Magazine