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Spine vodka, anyone? A design concept by Johannes Schulz

You probably don’t realize how ordinary vodka packaging is until you see a really cool design. Spine Vodka was a private project by Johannes Schulz after his graduation from an international communication design school in Hamburg, Germany. Schulz says he integrated the spine with the ribcage to ‘communicate a product with a “backbone,” a beverage that lives up to its promise, to be a honest and strong [drink]’. So even though this is just a concept for now, wouldn’t it be cool to see more packaging like this from everyday spirits?

Via Johannes Schulz

Spine vodka is a concept design by Johannes Schulz
Spine vodka is a concept design by Johannes Schulz
Spine vodka is a concept design by Johannes Schulz
Spine vodka is a concept design by Johannes Schulz
Spine vodka is a concept design by Johannes Schulz

About the author

Rachel Oakley is an Aussie writer based in NYC with an obsession for the creepy, cool and quirky side of life. Some of her main passions include philosophy, art, travel, and sarcasm.

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