by Rachel Oakley in New Design on Monday 28 April 2014

To help support kids with cancer (and because it’s Cancer Awareness Month in Brazil), ad agency Ogilvy Brazil created a campaign that features famous cartoon characters with all their heads shaved. The campaign was created for GRAACC, a children’s cancer hospital in Brazil, and also to ‘reduce some of the stigma that children feel about having a bald head when receiving treatment for cancer’. Every character is here, too, including Hello Kitty, Garfield, Snoopy, and Popeye.

Via Creative Review