by Rachel Oakley in New Food and Packaging on Tuesday 22 April 2014

Remember when your parents tried to make you eat vegetables back in the day? They struggled a lot. Since then, companies have been coming up with new and innovative ways to get kids to eat their veggies, but it looks like Birdseye has gone just a step further. I’m not sure if these are being marketed towards kids, tweens, teens or young adults, but here they are: Mashtags. A bag of mashtags will feature smiley faces, hashtags (of course!), the ‘@’ symbol, asterix symbols, and love hearts.