by Inigo del Castillo in New Photography on Wednesday 16 April 2014

Let me guess, your first reaction upon seeing the photo of the unshaven pit was probably a mixture of ‘Eww’ and ‘Do you even wax, bro?’ London-based photographer Ben Hopper challenges us to ponder about this kind of reaction through his thought-provoking series, ‘Natural Beauty’, in which he photographs models who grew out their armpit hair.

While most of us would automatically deem women with overgrown armpit hair as unattractive or unhygienic, Hopper wants us to see that there is beauty beyond the dictates of society’s modern beauty standards. He says, ‘Although armpit hair is a natural state it has become a statement. Why is that? For almost a century we have been brainwashed by the beauty industry, encouraging hair removal’.

He also says that the series is a form of protest. By pitting (no pun intended) the common ‘fashionable’ female beauty against his raw females with armpit hair, a discussion of the status quo has been opened.

Via Bored Panda