Stock footage company, Dissolve, is promoting their brand by using ad clichés to poke fun at other brands that use ad clichés. A bit confused? Watch the video and you’ll understand.
‘This Is A Generic Brand Video’ is a parody of every promo video out there that has used clichés like ‘walking on the beach, ‘time-lapse of a city at night’, ‘people planting trees’, and ‘attractive people smiling’. The hilarious video was inspired by an article of the same title by Kendra Eash.
Dissolve says on their website: ‘The minute we saw Kendra Eash’s brilliant ‘This Is A Generic Brand Video’ on McSweeney’s, we knew it was our moral imperative to make that generic brand video so. No surprise, we had all the footage’.
Via Laughing Squid