Last month Heineken put on a mindblowing interactive theater show at New York’s The McKittrick Hotel. It was part play, part chooseyourownadventure mindwarp, with an eclectic cast of characters who encouraged the audience to become a part of the show.
When guests arrived, a few lucky attendees were invited to take on the challenge; to think on their feet, stay cool under pressure, and take the stage in a variety of challenging scenes. Those who said yes were treated to a bizarre sequence of dreamlike events everything from starring in a Bollywood film to performing standup comedy for a grumpy old man. You just gotta watch the video.
“The Guest of Honor” provided an opportunity for everyday people to get outside their comfort zone and take the stage. In past “social experiments,” Heineken has sent people to unknown destinations around the world on the spot, and broadcasted holiday karaoke singers in Times Square. What legendary scenes will Heineken pull off next? And will you take the stage? Join the conversation with #guestofhonor and #openyourworld.
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