by Inigo del Castillo in Video on Tuesday 8 April 2014

Would you believe none of this involved CGI? The 8 million petals that rained down on a small town in Costa Rica is as real as it gets. This weird phenomena is part of Sony’s new 4k TV marketing campaign, in which they partnered up with ad agency McCann and photographer Nick Meek, to make the fantastical scene come to life.

Flooding a village with 8 million petals is no easy task. It took the team two weeks to collect the most vibrant, multi-coloured flower petals and leaves, eventually weighing 3.5 tons in total. A British special effects team was also brought in to create the volcanic eruptions and petal tsunamis that eventually covered the entire village.

And the reason for the exact number of petals? Because that’s the number of pixels on the 4K TV’s screen. The video was created to show the screen’s sharpness and clarity.

Via Design Boom