by Inigo del Castillo in New Food and Packaging on Wednesday 2 April 2014

It must be a pretty hard time for the guys over at Swedish ice cream maker, GB Glace. Their newly-released popsicle, X-Pop, has taken on X-rated proportions as customers are likening it to a penis rather than the intended rocket shape. Marketed for kids, the popsicle has a yellow, pink, red, orange shaft that leads up to a creamy tip. After a few minutes of sucking, X-Pop bursts out a creamy liquid oozing from within.

This development must be hard to swallow for GB Glace, but they’ve taken a hard stance on the issue. ‘In several interviews they continue to claim that they have no idea what people are talking about’, Swedish journalist Erik Carlsson told the Daily Dot in an interview. ‘They just see it as a normal popsicle’.

Via First We Feast