NOW+ 4EVA: majestic pop from Architecture in Helsinki
I can’t believe it’s been 14 years since Aussie music legends (and I don’t use that term lightly), Architecture in Helsinki, first graced the stages of inner-city Melbourne and Sydney. I was playing in bands myself back then, keeping one eye on my ever-growing Marshall stack and the other on the local band scene. And while I’ve long since moved behind the keypad and left my guitar to gather dust, these guys keep going. And going. And going. Phew!
At least someone is still holding the torch for awesome Aussie-flavoured indie prock (not pop, not rock, but somewhere in between). Better yet, Architecture in Helsinki are back with a new album – NOW+ 4EVA – and it sounds awesome. Oh, and they have some very colourful press shots to go with it: heck, we’re kinda fascinated by them.
Now based in North Melbourne, Architecture In Helsinki’s new album is on their own imprint, Casual Workout, via our favourite Australian label – Inertia. It’s a wonderful follow-up to their 2011 release Moment Bends, which was a Triple J staple and had all the right feet tapping along to their incessantly pleasant beats and melodies.
For the name-spotters out there, NOW+ 4EVA was co-produced by Francois Tetaz and mixed by both Tetaz and Damian Taylor, who has worked with Bjork ,The Killers and Arcade Fire. Not bad, huh? Little wonder it sounds so fresh. But don’t take our word for it. Have a listen to the first cut from it below.
And of course, as befits a band who have the word ‘architecture’ in their name, there will be a NOW + 4EVA pop-up store in the Melbourne Central Shopping Centre, open until Sunday April 6. Get along and you can see artwork associated with the album, listen to tunes, and buy your merch … yup, it’s the full Architecture in Helsinki immersive experience.
NOW+ 4EVA, the new album from Architecture in Helsinki, is out now on Casual Workout/Inertia.