by Inigo del Castillo in New Photography on Saturday 29 March 2014

Well, this is one henteresting and eggcellent series. Singaporean photographer Ernest Goh has captured the beautiful and elegant chicks in a Malaysian beauty pageant. What makes this so different? By ‘chicks’ I meant it literally, meaning that beauty pageant is a contest for chickens.

In his latest book entitled ‘Cocks: The Chicken Book’, he explores the world of chicken beauty pageants by encountering a special bird breed called the ‘Ayam Seramas’. This breed of chicken serves one purpose only: to be fabulous! Ernest says, ‘They are not bred for consumption, but purely for ornamental reasons’. He even says in the video that these chickens know how to strike a pose.

In his journey to document the world of chicken beauty pageants, Goh discovers the people and the customs that are involved in raising a bona fide beauty. You can purchase Goh’s eggsplosive eggspose of a book right here.

Via Peta Pixel