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Fashion

Women with PhDs, modeling clothes

San Francisco-based e-clothing retailer Betabrand has introduced its new spring line modeled by — as the site helpfully informs us — a ‘ravishing roster of PhDs and doctoral candidates’. As its founder Chris Lindland said in an interview: ‘Our designers cooked up a collection of smart fashions for spring, so why not display them on the bodies of women with really big brains?’ From one stereotype to another stereotype (erm, posing with books and documents?), it looks like a no-brainer.

Via Time

PhD spring collection
PhD spring collection
PhD spring collection
PhD spring collection

About the author

Low Lai Chow travels light and is working on exercising demons from her past. Find out more about her at lowlaichow.com.

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