by Lost At E Minor in New Film on Thursday 20 March 2014


We’re always excited by new creative initiatives that push the boundaries a little and reveal new perspectives on old techniques. The short film, Dark Noir, does just that. It’s the first 3D animated film from acclaimed Brazilian illustrator, Rafael Grampá, and the product of #NextFrame, a collaborative project between Absolut, Grampá, and online users from around the world.

Dark Noir premiered in Berlin on March 14th at a private screening at MADE, a creative space by Absolut, before opening up to a wider public viewing the following night with over 300 guests in attendance. Grampa stole the show by going on stage to play drums with a live band that played at the party along with the composer of the film’s music. Meanwhile, everyone was dancing while drinking cocktails inspired by characters of the film.

The big picture behind #nextframe was to inspire global audiences to explore their own creativity and participate in the creative process. The result was this inspiring and captivating film, created over the course of three weeks as Grampá reviewed thousands of suggestions from over 20 countries at key points in the film’s script and weaved the storyline to fit the best of them.

Check out the amazing process behind how this film was made:

And here is the inspiring finished product:

Read our interview with Rafael Grampá about #nextframe here