Some might say that with the dawn of social media, traditional marketing is over. But still the Mad Men of today – the marketing specialists and their low paid interns – are coming up with rather genius ideas to get our precious attention. They know we don’t buy magazines anymore, so the expensive advertisement space on the pages of Wired, VOGUE or National Geographic isn’t worth it.
They’re also starting to realize that TV isn’t doing much for us either as we choose to stream the latest remake of Carl Sagan’s Cosmos on the Internet.
In order to sell us services and products we don’t yet know we need, marketing geniuses are increasingly starting to surprise us with guerilla marketing. Typically, guerrilla marketing campaigns are unexpected and unconventional, potentially interactive, and consumers are targeted in unexpected places. And most importantly, they make the urban landscape look that much cooler for us and don’t cost companies too much.