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It’s 1970 and Sonny and Cher are promoting the Bible

It’s 1970. John Gorton is Prime Minister of Australia. The Female Eunuch is being published. Pope Paul VI is visiting Australia. Oh, and Sonny and Cher are promoting the Bible. Yeah, it was a strange time! According to Dangerous Minds, this ad comes from a 1970 issue of TV Guide and sees the celebrity couple “pimping” the Bible. Back in the 70s you could order Bibles by mail (who knew) for just a buck! Nearly 20,000 sent in for a $1 Bible back then — quite impressive. It’s amazing what star power can do!

Via Dangerous Minds


About the author

Rachel Oakley is an Aussie writer based in NYC with an obsession for the creepy, cool and quirky side of life. Some of her main passions include philosophy, art, travel, and sarcasm.

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