by Rachel Oakley in New Design, New Food and Packaging on Tuesday 11 March 2014

If minimalist design sends a shiver of joy down your back, you’re in good company. Antrepo, a creative agency, has taken some of our favourite foods and toned down the packaging for a sleek, minimalist look. ‘The stark simplicity of each transformation [is] a commentary on the folly of branding ideals’, and is definitely easier on the eyes. I don’t know about you, but I think the minimalist packaging looks a lot better than the overcrowded labels we’re living with today.

Via Food Beast