by Inigo del Castillo in New Products on Thursday 6 March 2014

According to ‘Happy Hour Timepieces’, it’s always 5 o’ clock somewhere. And they make sure you don’t forget with these beautiful, beer-ready watches they’ve developed.

The brand has three collections of watches: ‘The Lightweight’, ‘Ish’, and ‘The Bottoms Up’. Each collection has their own distinct personality that will ultimately get you buzzed at the end of a long working day. They even highlight the number 5 on the clock face, just in case you forget it’s time to load up. They’re all outfitted with a bottle opener built into the band, meaning you’ll always be ready for whenever a bottle of beer jumps out of nowhere.

To use the built-in bottle opener, you just have to lean the beer cap against the band, with your off hand supporting the neck of the bottle. Next, press the thumb of your off hand onto the large flat part of the buckle. Finally, pull the bottle and your watch in opposite directions, and there you go, a savoury bottle of 5 thirsty.

The watches start at $79.99 and are available here.