by Low Lai Chow in New Design on Tuesday 4 March 2014

Created by BRRYBNDS and Done To Death Projects, the Too Cool To Do Drugs pencil isn’t all that new: it takes its cue after another pencil an anti-drug group handed out to school kids in the late 90s that was subsequently recalled.

Depending on how much you use it, the message on the pencil can go from ‘TOO COOL TO DO DRUGS’ to ‘COOL TO DO DRUGS’, ‘DO DRUGS’, and finally, ‘DRUGS’. Sounds like a losing battle, but hey, we don’t all have to be too literal now, do we? Us, we’ll start sharpening from the eraser end to get it to read ‘TOO COOL’.

Via Laughing Squid