by Rachel Oakley in New Events on Wednesday 26 February 2014

Designer toys are on display at the This Is Not A Toy exhibition in Toronto this month until May, where ‘toys’ are ranging in price from just a few dollars to thousands. This large-scale exhibition is co-curated by Pharrell Williams and features a multi-faceted sensory experience’ for visitors, including music, video and vinyl displays.

You might recognize a few of these “non-toy” designers on display, such as Devilrobots, Junko Mizuno, and Kidrobot. The idea of the exhibition is to ‘explore the conceptual toy – a form made solely as an expression of an aesthetic, concept or idea – as an art and design object as well as a contemporary cultural signifier’.

Via Urdesign