by Inigo del Castillo in New Food and Packaging on Wednesday 26 February 2014

How honest is honest? How about displaying your dead customer’s cremated remains as a reminder to others that your restaurant is indeed, unhealthy. That’s what ‘Heart Attack Grill’ owner, Jon Basso, did to show that there is no false marketing in his famous – and deadly – establishment. The Las Vegas restaurant is famous for its ‘Quadruple Bypass Burger’, an 8,000 calorie monster that’s equivalent to five days’ worth of food. In the last three years, two Heart Attack Grill spokesmen have already died while snacking on a burger.

In an interview with Betty Liu of Bloomberg’s ‘In the Loop, the owner says of the cremated remains on display, ‘He died of a heart attack at my restaurant, and I am putting that bag clearly on the table. I wish that Burger King and everyone else will do the same thing’. He continues, ‘It is pathetic in my opinion that major corporate fast food chains will not tell the truth… All I want is a little honesty in America about what we eat and why our waistlines are getting bigger and bigger’.

Via Food Beast