by Low Lai Chow in New Eco on Wednesday 19 February 2014

Apparently 1,600 trees are felled and 170,000 litres of petrol are burned every year in Hong Kong for wrapping paper used during Lunar New Year. This being the festive season, ad agency Saatchi and Saatchi decided to cast the spotlight on the importance of conservation and recycling in the country by installing a machine at a shopping centre that allowed anyone to feed old newspaper sheets into the box and get these back in the form of beautiful wrapping paper. What an idea.

Via Creative Review