by Rachel Oakley in Cool Travel on Tuesday 18 February 2014

Ad campaigns are getting more clever by the year. Take for instance this fantastic McDonald’s guerilla marketing campaign by the Peru-based Fahrenheit DDB agency. Wanting to take adults back to their childhood, this creative team raised the counter in one McDonald’s outlet so adult customers ‘were forced to look up and pint at things in the same manner that children would’. Remember doing this? Watch the video to see just how funny some people find the whole thing. It’ll take you right back.

Via Design Taxi