by Inigo del Castillo in New Food and Packaging on Monday 17 February 2014

‘Dumb Starbucks Coffee’, the infamous parody of the world famous coffee chain, has been shut down by the Los Angeles County Health Department. Not because of copyright violations, but on the account of the café failing to acquire proper health permits. Last weekend, the mock café opened in Los Feliz, instantly creating a buzz and attracting long lines of curious people, each waiting at least an hour to get a taste of the free dumb coffee.

When you go inside the store, you’ll see that everything is dumb, referring to their labelling, of course. From ‘Dumb Iced Espresso’, to ‘Dumb Frappuccino’, to ‘Dumb Brewed Coffee’, to the paper cups and even the music, everything is – or was – a mockery of the original.

The founder and president of ‘Dumb Starbucks Coffee’, turned out to be comedian Nathan Fielder of Comedy Central’s ‘Nathan For You’. He says that because he added the word ‘dumb’ on the name and logo of Starbucks, he is legally allowed to continue business under the country’s parody law. You can watch his explanation here. Of course as you can expect, the original Starbucks didn’t like this idea at all.  “We appreciate the humor but they can’t use our name,” Starbucks spokesman Kim Olson told CNNMoney. “It’s a protected trademark. It’s our trademark.” Cue: The Starbucks legal department with matching ‘Suits’ theme song.

But I guess the health department beat them to it. I guess we all expected that shut down to happen, one way or another? Until then, let’s just wait and see if there’ll be a ‘Dumb Taco Bell’ or a ‘Dumb McDonald’s’ popping out anytime soon.

Via LA Times