by Rachel Oakley in New Design on Thursday 13 February 2014

Theodent 300 is not your average toothpaste. For starters, it’s got something called Rennou in it – a ‘non-toxic proprietary blend of naturally-occurring extract found in chocolate, blended with other minerals that help to strengthen the enamel surface of human teeth’.

And second? Well, this toothpaste is being sold for $99.99 a pop! It looks kinda cool – the packaging that is – but open up this toothpaste and it looks just like any regular toothpaste. But the kids’ version of Theodent taste just like chocolate – if that’s not one way to get those little ones to brush, what is?

Via Classy Bro