It might just look like another piece of bling, but the truth is that this is a bracelet that measuring the sun’s exposure. It’s from the designer behind the Harry Winston and Louis Vuitton brands (Camille Toupet) and keeps track of excessive sun exposure, then tells you when you’ve had enough.
Launched at the 2014 International CES show in Vegas, the bracelet syncs with an iOS device and monitors UV intensity, tracks daily habits and advises you how to better take care of your skin. The app associated with the June bracelet also calculates the max. sun exposure for your specific skin type.
The bracelet will be available in the second quarter of 2014 and will retail for around $99.