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This clever ad campaign shines a light on single mothers

A very clever ad campaign for Woodgreen Community Service in Toronto is becoming viral on the web, all thanks to their eye-catching tabloid-like posters. But instead of seeing glitzy glam celebs on these tabloids, we’re faced with other images, such as struggling single mothers, the unemployed and even the elderly coming to terms with having no money, living without hot water and even sending their kids off to school without breakfast.

The Homeward Bound program is one of the services at Woodgreen Community Service, aiding struggling single mothers to become self-sufficient with helping them find housing, jobs, childcare and after-school programs.

Via BuzzFeed

Woodgreen Community Service ad campaign
Woodgreen Community Service ad campaign
Woodgreen Community Service ad campaign
Woodgreen Community Service ad campaign

About the author

Rachel Oakley is an Aussie writer based in NYC with an obsession for the creepy, cool and quirky side of life. Some of her main passions include philosophy, art, travel, and sarcasm.

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