by Rachel Oakley in New Design on Friday 31 January 2014

A very clever ad campaign for Woodgreen Community Service in Toronto is becoming viral on the web, all thanks to their eye-catching tabloid-like posters. But instead of seeing glitzy glam celebs on these tabloids, we’re faced with other images, such as struggling single mothers, the unemployed and even the elderly coming to terms with having no money, living without hot water and even sending their kids off to school without breakfast.

The Homeward Bound program is one of the services at Woodgreen Community Service, aiding struggling single mothers to become self-sufficient with helping them find housing, jobs, childcare and after-school programs.

Via BuzzFeed