Call it a social experiment or just a really cool way to turn around cafe culture. Ziferblat is making waves. This Russian chain has finally opened shop in London and it’s pretty much not like any other cafe you’ve been to before. Here, everything is free, from the complimentary snacks to the coffee machine in the kitchen. But there’s one catch. Everything is free except the time you spend here. The fee is 3 pence per minute, so once you stroll into Ziferblat, make sure to take an alarm clock from the cupboard and ‘clock out’ at the end of your stay.
Owner Ivan Mitin says: ‘We think of our guests as micro tenants, all sharing the same space’. And what a quirky space it is!
Via The Guardian