Featured Image for Grocery store sells rotten fruit to raise awareness about food wastage

Grocery store sells rotten fruit to raise awareness about food wastage

Whenever you head down to your local grocery store, you expect to see an array of fresh food that will keep long enough for you to chow down on it once it’s home. But what if you turned up and all of the produce was rotten? Well that’s exactly what happened to those people who visited Jon’s Fruit Market in Adelaide.

Fortunately, Jon’s Fruit Market isn’t an actual store, but rather part of a project entitled More Than Ten Items Or Less, which saw Australian creative collective The Glue Society spread an important message during the Adelaide Festival of Ideas.

The amount of food contained within the store was the average amount of fresh food waste from one Australian household in a year. With approximately 8.18 million households in the country, it really makes you think.


About the author

Cormack is a Melbourne based freelance writer and photographer. He loves to travel, drink red wine, and spin records. On the weekends you’ll most likely find him eating pork buns or shaking up cocktails for his friends.

Videos from E MINOR TV

Wanted! The next Managing Editor of Australia’s leading sports opinion website

Conversant Media, publishers of Lost At E Minor, is looking for an exceptional Managing Editor with proven strategic vision and endless energy to drive editorial, social and video initiatives and manage an extensive team of writers and editors on Australia’s leading sports opinion website, The Roar. The position is based in Surry Hills, Sydney. For more information, or to apply for this position, go here NOW!.