Grocery store sells rotten fruit to raise awareness about food wastage
Whenever you head down to your local grocery store, you expect to see an array of fresh food that will keep long enough for you to chow down on it once it’s home. But what if you turned up and all of the produce was rotten? Well that’s exactly what happened to those people who visited Jon’s Fruit Market in Adelaide.
Fortunately, Jon’s Fruit Market isn’t an actual store, but rather part of a project entitled More Than Ten Items Or Less, which saw Australian creative collective The Glue Society spread an important message during the Adelaide Festival of Ideas.
The amount of food contained within the store was the average amount of fresh food waste from one Australian household in a year. With approximately 8.18 million households in the country, it really makes you think.