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Wired magazine runs the first ever interactive print ad

Lookout for your edition of WIRED magazine this month. Inside of 150,000 copies (in Chicago and NYC), you’ll find the very first interactive print ad, courtesy of Digitas and T+Ink Technology. Because of the hype surrounding Motorola’s Moto X mobile phone, users who are lucky enough to get their mag hooked up to this new technology will be able to design their own Moto X phone by pressing on coloured buttons to change the colour of the smartphone’s case.

So now we can customize our own phones in a magazine, we love you already, 2014!

Via If it's hip it's here

Moto+X+interactive+ad+2+IIHIH

About the author

Rachel Oakley is an Aussie writer based in NYC with an obsession for the creepy, cool and quirky side of life. Some of her main passions include philosophy, art, travel, and sarcasm.

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