by Rachel Oakley in New Design on Tuesday 7 January 2014

Lookout for your edition of WIRED magazine this month. Inside of 150,000 copies (in Chicago and NYC), you’ll find the very first interactive print ad, courtesy of Digitas and T+Ink Technology. Because of the hype surrounding Motorola’s Moto X mobile phone, users who are lucky enough to get their mag hooked up to this new technology will be able to design their own Moto X phone by pressing on coloured buttons to change the colour of the smartphone’s case.

So now we can customize our own phones in a magazine, we love you already, 2014!

Via If it's hip it's here