by Inigo del Castillo in New Design on Monday 6 January 2014

Universal Unbranding is a satirical series by Paris-based collective Maentis that pokes fun at famous logos and the institutions they represent by redesigning them with a dash of painful truth and harsh reality. Maentis didn’t spare large corporations, no matter how loved or popular they are. For instance, they took the Nike logo and used it to make an Asian guy’s face. The company has been accused of using sweatshops and cheap labor in Asia to produce their footwear and apparel. Another company they took a shot at was McDonald’s. The fast food giant, as everyone knows, makes food that are bad for one’s health – and thus, the obese golden arches.

Companies like Apple, Gillette, Facebook, were also included in the series. You can check out more on their website.