Featured Image for RainCity Housing create a transit bench that turns into a shelter for those in need
Design TRENDING

RainCity Housing create a transit bench that turns into a shelter for those in need

RainCity Housing is a grassroots organisation built around compassion, purpose and a commitment to delivering progressive housing and support solutions for people living with mental illness, addictions and other challenges. To help communicate this, Spring, a Vancouver advertising agency, used basic transit benches – with a few unique modifications.

They created a transit bench that transforms into a temporary shelter for those in desperate need. When the roof is up, RainCity Housing’s address is posted on the inside, along with the message: ‘Find a home here’.

They also created an installation that was printed with UV and glow-in-the-dark ink. In the daytime, the black ink reacts to the sun and becomes legible and then vanishes in the dark. The glow-in-the-dark ink is not legible during the day, but illuminates at night.

clever outdoor advertisement

About the author

Darwin is a Melbourne-based marketing and sales professional. He has a penchant for coffee, New York bagels, and zombies. His other interests include music, modern art, smart comedy and films.

FAEM (Found At E Minor) is a reader-generated video initiative from Lost At E Minor. From cool tech ideas, to inspiring art, music, travel and more. If you have a video (like this, for instance) you think we should feature, then tell us about it!
Want to work for Lost At E Minor? We're on the hunt for talented and enthusiastic freelance creatives or interns to join our video team. If you think you have what it takes to write posts and produce simple videos for Lost at E Minor, get in contact now.