by Low Lai Chow in New Products on Monday 30 December 2013

Ah Helvetica, the imitable font with the perfect note of neutrality so loved by graphic designers, recently found itself as a perfume product for a change. Guess what it really is? Well, water, of course. You’ve got to hand it to California-based creative collective Guts & Glory for dreaming up the tongue-in-cheek idea and making Helvetica The Perfume reality, really.