Helvetica: Reborn as an actual perfume

Ah Helvetica, the imitable font with the perfect note of neutrality so loved by graphic designers, recently found itself as a perfume product for a change. Guess what it really is? Well, water, of course. You’ve got to hand it to California-based creative collective Guts & Glory for dreaming up the tongue-in-cheek idea and making Helvetica The Perfume reality, really.

Helvetica perfume
Helvetica perfume

About the author

Low Lai Chow travels light and is working on exercising demons from her past. Find out more about her at