Helvetica: Reborn as an actual perfume
Ah Helvetica, the imitable font with the perfect note of neutrality so loved by graphic designers, recently found itself as a perfume product for a change. Guess what it really is? Well, water, of course. You’ve got to hand it to California-based creative collective Guts & Glory for dreaming up the tongue-in-cheek idea and making Helvetica The Perfume reality, really.