by Low Lai Chow in Cool Travel on Thursday 26 December 2013

Yes, you heard us right: a formal phone-answering competition takes place annually with thousands of office workers across Japan competing for the top honors for providing the most polite, pleasant and efficient service. What’s even more surprising: this year, in 2013, will be the 52nd year the competition is being staged. Wow. Then again, with a US$6.85-billion professional phone answering industry in Japan, that’s minutely understandable. Yes, just minutely.

Via NY Times