Microsoft’s ad campaign for The Hobbit allows viewers to download a 3D blueprint

Everyone is excited about The Hobbit: The Desolation of Smaug hitting theaters … even Microsoft. In celebration of the film’s release, Microsoft has launched a series of unique ad campaigns that will appear on Windows 8 apps, MSN, and Xbox 360. The ads have all the standard content you’d expect, but in addition, the ad will prompt viewers to download 3D-printing blueprints for the Key of Erebor, an item featured in The Hobbit trilogy. Although only a few fans will be able to take advantage of the 3D printed blueprint, this ad campaign is definitely an innovative concept.

Via The Verge

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Rebekah is a graphic design student living in South Carolina obsessed with all things design, technology, and J. Crew. When she’s not frantically working on projects for class, you can usually find her drinking large amounts of coffee with her laptop close beside.