Mark Twain once said: ‘The difference between the almost right word and the right word is the difference between the lightning bug and the lightning’. This quote reflects the work of Dr. Draper, an Australian-based copywriter and a former doctor. I recently discovered his portfolio and I thought they were incredible. The ads are simple, clever, and powerful.
Here is a collection of ads he’s done for One Minute Briefs and The Chip Shops Awards. These ads are not the real deal, so those that feature brand names haven’t been endorsed by the brands in question.