by Rebekah Rhoden in Video on Saturday 14 December 2013

To promote ManCub’s latest song, director and interactive artist Rajeev Basu created a music video/video game that is guaranteed to not go viral. The premise of the game is … well, waiting in line. That’s it. The most interesting part of the game is punching yourself in the face to stay awake. But don’t punch too hard, because you’ll die. Basu made an intentionally boring game where it’s impossible to win, which we think is actually pretty genius.