On December 12, ASOS will be launching the world’s first global online house parties – in Australia, North America and the UK – starring leading electronic music artists, DJs and producers such as Jessie Ware, IS TROPICAL, Mount Kimbie and Eliphino.
All the live action will be streamed from the ASOS website, with the fun kicking off at 6pm EST on December 12.
In an innovative twist, the number of people visiting the site will dictate how and when the content is released. The more partygoers who visit the site, the more friends they bring along with them, and the more content they share on social networks the more artists sets and interviews will be ‘unlocked’.
In addition, one of the rooms on the website will be hosting several dance offs throughout the course of the party, with dancers facing off against each other to win partygoers’ votes through an interactive video.
Yup, sounds like a party to us!
Tune into the action from 6pm EST time on December 12 at the ASOS website.