Design

A business card that can actually grate cheese

You’re a cheese specialized store. You need to stand out. You need to get your name out there. How do you do it? With a business card. But no ordinary business card. You employ the help of JWT, a leading advertising agency in Brazil, and you come up with—what else—the grater card.

This card is the same size as any other business card and was made for Bon Vivant, with a light metal grater design. Soon enough customers were coming into Bon Vivant stores to ask for the special business card: ‘People came here, chose the cheese, paid, and then asked for the card. Many became customers after that. We had to set a minimum spent amount for the cards not to be over within 2, 3 days,” says Beto Rogoski, one of Bon Vivant’s owners. Now this is definitely some out-of-the-box thinking.

Cheese grater business card

About the author

Rachel Oakley is an Aussie writer based in NYC with an obsession for the creepy, cool and quirky side of life. Some of her main passions include philosophy, art, travel, and sarcasm.

Come work with us!

We’re looking for a recent graduate with 2-3 years digital writing and/or editing experience to work on a fast growing Australian tech site with a focus on ‘curious millennials’. Must be an early adopter, social media junkie, and have a keen eye for trending content. Outrageous ping pong skills a bonus. If this is you, and you’d like to work out of our dynamic office space in Sydney’s Surry Hills, tell us why we should hire you.