Design agency Frost* helps Sydney create a safer biking culture
Sydney-based design agency Frost* has collaborated with city officials to create a graphic outdoor campaign promoting better bike riding behavior and etiquette. To help promote this change, Frost* came up with a beautiful, well-designed set of posters that tell riders to ring their bell when passing, stop at the red light, and share common paths with care.
The posters, hopes to get through to their bike enthusiast target market, with its hand-drawn fonts that include bicycle parts like handle bars, chains, bells, brakes, and frames. 89 posters have been installed in different areas of the city, including metrolights and citylights.