by Rachel Oakley in New Photography on Thursday 28 November 2013

Le Guide Restos Voir, a well-known Canadian restaurant guide, has gone above and beyond in their marketing campaign to promote their 2014 guide. Teaming up with agency Publicis, they’ve designed a campaign called ‘18 and Over’ to grab major attention. Try an oyster resembling ‘lady parts’ and a slab of meat shaped like a ‘male’s nether regions’ – yes, this campaign is meant to shock, intrigue and above all, gain interest in the Guide Restos Voir. They’ve got my attention, that’s for sure. This must be the most fun anyone’s ever had playing with food!

Via Food Beast